Made to Stick: Make You & Your Ideas Unforgettable
Love ‘em or Hate ‘em, You Can’t Forget ‘em. “Where’s the beef?” “So easy even a caveman could do it.” What is it about these phrases and accompanying images from Wendy’s and Geico commercials that...
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Yes, Your Web Visitors Can Access Your Presentations Live 24/7!
Transform In-Person Content Marketing into Online Content Marketing If you are selling complex products and services, text and images may not take your visitors where you want them to go. That’s why...
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Take 5 Minutes Now to Learn How to Write Great Headlines
London Times editor delivers online slide show to put you on the right track Tom Whitwell’s headline “How to Write Awesome Headlines” might be better than mine. However, they both have something...
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How To Create the All-Important Elevator Speech For Your Presentations and...
It is so hard, but so important to explain what it is that you do and how it will benefit the person to whom you are communicating. Not at length. But so concisely that it can be communicated in less...
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6 Key Content Marketing Lessons to Learn from Great Presenters
Nick Morgan’s great book, Give Your Speech, Change the World, not only teaches what it takes to become a great speaker. His lessons apply equally to effective content marketing. Poor presenters and...
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Why Storytelling is Vital to Effective Business Presentations
A New Edition of the Timeless Book, Presenting to Win, Explores the Content Marketing Component of In-Person Persuasion. Whatever audience you must persuade, you need to engage them with compelling...
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Keep It Simple to Win: Apple Beats Microsoft on Presentations Alone
Your Content Marketing Must Make It Easy for Your Customers to Understand How You Benefit Them You may not love Apple or Steve Jobs or their groundbreaking series of iPhones first launched in 2007...
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Does Your Content Marketing Fail the ‘So What’ Customer Relevance Test?
Unless You Address This Top of Mind, Unspoken Question, You are Out of the Game Imagine for a moment, that you are looking out at a hoard of your customers in an actual or virtual audience and that...
View ArticleYou Only Get 9 Seconds to Grab Your Web Visitors’ Attention
Via Scoop.it – Content Marketing Now Sally Hogshead’s video explains the 9 second rule. Grab them fast or lose them. Keynote speaker Sally Hogshead is the author of FASCINATE, teaching audiences...
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Content Marketing Storytelling: Secrets from the Big Screen
The Power of Storytelling for Content Marketers from Robert Rose In this video post, Robert Rose, co-author with Joe Pullizzi of ‘Managing Content Marketing,’ discusses what brands can learn from...
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